MAY 14-15, 2018 | CONCORD, NH | "NH'S MAIN STREET"
Sunday, May 13
5:00pm - 7:00pm
Pre-Conference Reception - Mill Brook Gallery & Sculpture Garden
Enjoy beautiful sculpture gardens and gallery as you visit and network with fellow Conference attendees.
Monday, May 14
7:30am - 8:45am
Registration - Governor's Hall, Capitol Center for the Arts
Continental breakfast and silent auction opens
8:45am - 9:00am
Conference Opening Remarks - Chubb Theater, Capitol Center for the Arts
Welcome by Mayor Jim Bouley from City of Concord
9:00am - 10:15am
Opening Session: NH's Creative Economy: Prosperity Through Arts & Culture - Chubb Theater, Capitol Center for the Arts
Discover the dynamic role New Hampshire’s art and cultural organizations have on attracting visitors and strengthening economic vitality.
PANELISTS: Nicolette B. Clarke, Capitol Center for the Arts; Jeffery Rose, NH Department of Natural and Cultural Resources; Virginia Lupi, NH Council for the Arts; Robin Meyerkopf, Art-Speak; Steve Duprey, Duprey Hospitality; Jessica Gelter, Monadnock Arts Alive!
10:30am - 11:45am
Tourism Research Essentials - League of NH Craftsmen Headquarters
Join the New Hampshire Division of Travel & Tourism Development's research partners for an overview of the state's most recent research studies.
PRESENTERS: Alisha Valentine, SMARInsights; David Seiferth Ph.D., SMARInsights; Scott Johnson, Travel Market Insights Inc.
Beyond Consumer Marketing - Greater Concord Chamber of Commerce
It’s not all about consumer-facing advertising when promoting your destination. Learn about the Meetings, Incentives, Convention, and Exhibitions (MICE) market, group tour, and international trade.
PRESENTERS: Lori Harnois, Discover New England; Beth Stehley, Greater Boston Convention & Visitors Bureau
Am I Using the Right Channel? - Red River Theatres
This session provides best practices when using emerging channels.
PRESENTERS: Jessie Gibson, GYK Antler; Abbe Simmons, Outdoor Project
12:00pm - 1:00pm
Lunch - Governor's Hall, Capitol Center for the Arts
View silent auction and network.
1:15pm - 2:30pm
Demystifying the Legislative Process - League of NH Craftsmen Headquarters
Learn about the unique legislative process here in NH’s Citizen Legislature, the keys to effective advocacy and an overview of current legislative initiatives being debated in the Legislature currently that have an impact on the travel and tourism industry.
PRESENTERS: Simon P. Thomson, Sheehan Phinney Capitol Group
Media Relations in Tourism Today - Greater Concord Chamber of Commerce
In today’s 24/7 digital media landscape, the rules have changed when it comes to securing and managing favorable media coverage. Learn how to identify and connect with media that matter most to you.
PRESENTERS: Scott Tranchemontagne, Montagne Communications; E.J. Powers , Montagne Communications
Content is King: Leveraging Stories in a Pay-to-Play Environment - Red River Theatres
How does the current model of content creation and distribution work? This session will provide insights on the development of new content philosophies, including how to approach brands and publishers.
PRESENTERS: Kristin Dialessi, Wyoming Office of Tourism; Ryan Brandt, Hawthorn Creative
3:00pm - 4:15pm
Fam Tours: What is a FAM and Why Industry Partners Should Be Engaged in These Opportunities!
Greater Concord Chamber of Commerce
Why are FAM tours important? What are the benefits? What is your responsibility as a host? The Do’s, Don’ts and best practices of hosting journalists, writers, editors and influencers.
PRESENTERS: Terry Gallagher, Lou Hammond Group; Kris Neilsen, NH Division of Travel and Tourism Development; Stephanie Seacord, Leading Edge
Developing Tourism Trails - Red River Theatres
Connecting the things that make New Hampshire unique raises awareness and provides visitors with an effortless and accessible experience.
PRESENTERS: Suzy Lawrence, New Mexico Tourism Department; Bradford Patterson, Community Heritage Development Division, Texas Historical Commission; Gail McWilliam Jellie, NH Department of Agriculture, Markets & Food; Terri Wiltse, NHSCOT: Moderator
Streetscape & Soundscape - Begins at League of NH Craftsmen Headquarters
See and hear Concord like never before, with a musical tour of our beautiful downtown! Concord Community Music School hosts the “Streetscape and Soundscape” walking tour, featuring several pop-up performances along the way with live voice, jazz, and folk music from faculty and students. Local favorite tour guides Mark Ciborowski and Jennifer Kretovic bring our built environment to life, with insider information about our beloved buildings and streets, capped off by a mini-concert at historic Phenix Hall. Bring your sneakers and your questions about arts and architecture!
TOUR LEADERS: Mark Ciborowski, Ciborowski Associates; Jennifer Kretovic, City of Concord; Peggy Senter, Concord Community Music School
4:30pm - 7:00pm
Reception - League of NH Craftsmen Headquarters
Network, see amazing fine craft and demonstrations, and enjoy light fare from Adair Country Inn & Restaurant, New Hampshire wine from Labelle Winery, and craft beer from Concord Craft Brewing Company.
Enjoy dinner on Concord’s Main Street.
After-Party - Concord Courtyard Marriott, Constitution Room
End your day with a party! Hosted by Duprey Hospitality.
Tuesday, May 15
Grappone Conference Center
7:30am - 8:30am
Visit with exhibitors, place your bids at the silent auction, and enjoy a Continental breakfast.
8:30am - 9:30am
Governor Chris Sununu addresses Conference
9:30am - 10:30am
Tourism Updates: NH Division of Travel & Tourism Development
NH Division of Travel & Tourism Development Year in Review and Summer 2018 Preview
Vicki Cimino, NH Division of Travel & Tourism Development; Travis York, GYK Antler
10:30am - 11:00am
Visit with Exhibitors and Silent Auction
11:00am - 12:00pm
Keynote Address: Adapting Geotourism Strategies
Jonathan Tourtellot, Destination Stewardship Center
Amid rapidly changing patterns and pressures in global tourism—constant growth, demand for authenticity, the perils of over-tourism, the sharing economy—a heritage travel destination like New Hampshire has an opportunity to lead the way in redefining tourism success and thereby securing an unshakable future. The key lies in combining tourism management with destination stewardship. And that requires some new ways of thinking about just what "tourism" will mean for New Hampshire's future.
12:00pm - 1:00pm
Visit with Exhibitors and Silent Auction
12:45pm - 1:15pm
Celebratory Dessert with Slide Show
Celebrate White Mountain National Forest’s 100th Anniversary.
1:15 - 1:45 pm
NH Tourism Awards
1:45pm - 2:00pm
Visit with Exhibitors & Silent Auction (Auction closes at 2:00pm)
2:00pm - 3:00pm
Best Ideas Roundtables
Share your thoughts on the tourism-related topic of your choice and learn from others about what’s working for them. Roundtable discussions will be organized around specific questions related to marketing, operations, and even big-picture questions such as: How can we enhance New Hampshire’s image as a destination? We’ll capture the best ideas from each discussion and share them. You’re sure to get a tip or two you can use when you get back to your office, and this is another great opportunity for networking at the conference.
MODERATOR: Jamie Trowbridge, Yankee Publishing, Inc.
Conference Closes & Silent Auction Pick-Up