34th Annual Governor's Conference
  Industry News That You Can Use!     April 2010 Newsletter  
 

Please plan to attend the NH Governor's Conference on Tourism, coming up in just a few weeks, May 5-7. You can register right up until the conference, but if you know you are going to attend, why not register today! Just click on this website to join in the best networking and educational tourism event of the year. And don't forget to reserve your room at the Sheraton Portsmouth Harborside Hotel. They are offering a very special conference rate - which cannot be guaranteed after April 15th.

The conference kicks off Wednesday night with a fun-filled, complimentary Cinqo de Mayo cruise aboard the Isles of Shoals Steamship Company's MV Leighton, followed by dinner in Portsmouth, where five fabulous restaurants are offering very specially priced three course menus for attendees who show their conference badge. Getting down to business, the Conference will offer an inspiring presentation by Disney visionary, Dennis Snow, plus two days of valuable workshops and one-on-one marketing clinics, along with roundtable sessions with experts in fields like e-mail marketing, web site development, group tour development, and public advocacy. All this and more, plus lots of opportunities for networking, networking, networking. See you there!

 
  In This Issue!  

Is Your Hotel Under Water?

   dot Four Fatal Online Writing Mistakes
 dot 5 Workplace Rules That Are Made to Be Bent
 dot Restaurant Chains Roll Out Small Bites at Small Prices
 dot 7 Ways to Get Started Using Text Message Marketing
 dot 5 Tips for Rearranging Meeting Rooms
    for Better Communication
 dot 12 Social Media Secrets from World's Top Superstars
 dot The High Cost of Employee Turnover
 dot 4 Sure-Fire Ways to Lose Business
 dot 7 Ways to Deal with Brilliant People Who Are
    Pains in the Butt
 dot 10 Things You Don't Know About Sales
 dot 7 Tips for Giving Advice That People Will Follow
   

Is Your Hotel Under Water?It has been estimated that one in five hotels in the U.S. will default on their loans by the end of 2010. Worse yet, international ratings agency Fitch, Inc., estimates that the number of defaults may reach 30% by the end of 2012. Unfortunately, our NH hotels are mirroring the national trends. For the complete article, please click here.

 
     
     
      
     
     
      
 

 

 
     The High Cost of Employee Turnover  
     

Employee Turnover Can Be CostlyIt's impossible to be all things to all people. No matter how great your company is, it's likely that some of your employees will eventually move on to other opportunities. That may be costing you more than you realize.

 
       
 Four Fatal Online Writing Mistakes      


Online Writing MistakesIn this age when everyone is self-published via the Internet, there are opportunities galore to blow it. And, while many business writing mistakes are minor, others can be fatal. Here are the ones you simply must avoid.

     
        
     4 Sure-Fire Ways to Lose Business  
     

In an economy like this, losing important customers is something to be avoided at almost all costs. It certainly is not something to be taken lightly. So aside from taking important, albeit demanding, customers even slightly for granted, here are some other ways you can be assured of losing business.

 
       
       
 Five Workplace Rules That Are Made to Be Bent      
 

There are certain pieces of workplace advice -- show up to work on time and avoid gossiping about your boss or co-workers, for example -- that are never debated. No one will argue against them, and it's necessary to follow them to advance your career. Other rules, however, are more flexible. In fact, you may even benefit from breaking, or at least bending, them. For example, here are five rules that aren't as unbreakable as you might assume

     
     7 Ways to Deal with Brilliant People Who Are
Pains in the Butt
  
   
      Ah, the employee whose work is as good as his or her personality is bad. As a manager, you need to lead the culprit on the path to enlightenment.  
       
       
     10 Things You Don't Know About Sales  
  Restaurant Chains Roll Out Small Bites at Small Prices    

Salespeople are wise to focus on their existing customer base to impact success during economic recovery.  Competitors are getting creative and aggressive and existing relationships could be up for grabs … unless…you treat your existing clients like new customers.  Think about how you treat new customers. 

 
 

Small Bites at Small PricesWith business still in the tank and customers hard to lure out of the I-can-eat-cheaper-at-home mentality a cadre of casual-dining icons, including Houlihan's, Cheesecake Factory, California Pizza Kitchen and BJ's Restaurants, are trying to boost business with value-priced items to be passed around the table. To draw attention to these trendy plates, most of the chains market them on separate menus. It seems to be working.

      
   

 

 
        
       
     7 Tips for Giving Advice That People Will Follow  
      

Give Advice Much has been said about how to deliver feedback, because giving it is so often fraught with anxiety. Bosses shy away from the negative, critical part, even though they know it’s one of their most important responsibilities. But relatively little has been written about the art of giving good, old-fashioned advice. Here are seven tips on how to give advice well.

 
   

 

 
       
       
  7 Ways to Get Started Using Text Message Marketing      
 

Text Message Marketing
The following examples may give you some ideas on how to integrate the use of text messaging into your current marketing efforts.

     
       
       
       
    34th Annual Governor's Conference on Tourism  
      

Governor's Conference LogoSave the Date: May 5 - 7, 2010

Fast Approaching Deadlines:

Industry Award Nominations
must be received by Thursday, April 15th.To submit a nomination, complete this form.

Silent Auction Donations:
Submit your Silent Auction Donation Form by April 16th in order to be listed in the Conference Notebook. Please commit your donation today!

 
  5 Tips for Rearranging Meeting Rooms for
   Better Communication
     
     
 

Content may be king, but the room in which you experience that content matters. If you doubt that, you haven’t met a bad room situation. Or, you haven’t asked others their opinion about meeting logistics—or listened when they said something. If you can’t get a meeting professional or wave a magic wand and get the best logistics, try these five tips.

     
       
       
       
       
  12 Social Media Secrets from World's Top Superstars      
 

It’s no secret that social media marketing is the most powerful business-building tool on the planet.  Now any business can directly reach customers, anytime and anyplace. To take your social media marketing to the max, here are hot social media tips direct from 12 of the top industry masters. You’re going to want to model their priceless advice.

     
       
         
     
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News That You Can Use! Now Archived

Just a reminder that past newsletters are now archived on www.nhtravelcouncil.com, both according to the month of publication, and also by subject: Behavior & Etiquette, Customer Service, Industry News, Legal Updates, Operations, Sales & Marketing, and Trends. If you’ve missed past issues, or just want to re-read an article, you can find them all on our website. And, as always, we welcome submissions that you think would be of interest to our industry. Thanks!

Susan Logan, Editor
News You Can Use!

 
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