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  • 2017 NH Governor's Conference on Tourism Agenda


Monday, April 17

4PM                             Historic Tour of the NH State House                  

Join the NH Association of Chamber Executives with a historical tour of the State House

5PM    Evening Reception                                        

Network with the NH Association of Chamber Executives at an informal reception at the Smile Building (49 South Main Street, Concord)

Tuesday, April 18

8AM - 8:45AM Registration and Breakfast

8:45AM - 10:15AM Opening Session

Keynote: Mike Fullerton, Brand USA Director of Public Affairs

Join Brand USA when Mike shares updates on international travel trends, including research and trade insights related to key markets, and an update on the new Visit The USA website and marketing campaign. Also included will be a discussion on digital first behaviors, including activating on social platforms and influencer programming.

10:15AM - 10:45AM   Exhibits and Networking

10:45AM - 12PM        Breakout Sessions

Managing the Challenges of Mother Nature

This session provides an overview of ever-changing weather patterns and articulates occasions to reposition product and promotional efforts.

Panelists: Janice Stillman, Editor, The Old Farmer’s Almanac, and John Urdi, Executive Director, Mammoth Lakes Tourism

Tourism Research Essentials

Join the Division of Travel and Tourism Development's (DTTD) research partner, SMARInsights, for an overview of the state's most recent research studies.

Panelists: Alisha Valentine, Account Supervisor, SMARInsights, David Seiferth, Owner, SMARInsights, and Ted Sullivan, Vice President, Resort & Destination Analystics, Adara

Become a Delicious Destination

Learn how visitors spot a foodie destination and what entices them to an area's culinary treasures.

Panelists: J.M. Hirsch, Editorial Director, Christopher Kimball’s Milk Street, Kristen Montag, Senior Public Relations and Communication Manager, Meet Minneapolis, and Lynn Bruni, VP Marketing Communications, Visit San Francisco

12PM - 1:30PM          Luncheon and Award Ceremony

1:45PM - 3PM            Breakout Sessions

The Transformation of Media Consumption

Take a crash course on consumer media consumption and its impact on destination marketing.

Panelists: Alex Jasiukowicz, Creative Services Director, WMUR-TV, Jen Palmer, Associate Publisher, Outside, and Mike Bently, Director of Digital Sales, Boston Globe

An International Perspective

Receive market reports and program summaries from DTTD's international marketing team.

Panelists: Charmaine Singh, President, CWW, Gary Orr, Director, VVV, and Lori Harnois, Executive Director, Discover New England

Inspiring Cultural Tourism

Hear from industry experts on what inspires cultural tourists and how to hook them.

Panelists: Kira Bacon, Communications Manager, Vermont Arts Council, Lisa Simmons, Program Manager, Festivals and Local Cultural, MA Cultural Council, and Rebecca Latham, Cabinet Secretary, New Mexico Tourism Department

3:15PM - 4:30PM       Closing Session

Conversation with New Hampshire Commissioners 

4:30PM - 5:30PM       Reception

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