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Social Media in Real Time

In this session, you will see how important it is to share as much content as possible on social media in real time. The more immediate and instantaneous your presence on social media is, the more credible, compelling and convincing you are as a brand and business. Learn how to provide live coverage of special events and even everyday work routines that will attract a qualified, engaged audience of travelers and tourists who will be more likely to do business with you as a result. From live video (Facebook Live, Instagram, Periscope, etc.) to informal, impromptu tweets, you'll see how other organizations like yours use social media in real time to build a bigger, better brand and how you can, too. 

About the Presenter: Bob Cargill, Cargill Creative
Bob, who was the New England Direct Marketing Association's "Direct Marketer of the Year" in 2009, is an independent copywriter, content creator and social media marketer. In addition to his role as a hands-on creative professional, he takes pride in his ability to bring out the best in others and effect positive organizational change as a manager and mentor. His work has been recognized with over 40 awards from the New England Direct Marketing Association, including Gold for his blog on marketing (which he started in 2004), Gold for Best Tweets and Silver for Best Copywriting.

Bob likes to keep his finger on the pulse of what's what and who's who in his field. Not only has he presented and spoken in public many times about social media, copywriting and marketing, he has been published or quoted in his areas of expertise in countless media outlets. He also has his own podcast on marketing and a YouTube channel with hundreds of videos.

The current president of the American Marketing Association Boston, a past President of the New England Direct Marketing Association and a graduate of Leadership MetroWest's Leadership Academy, Bob is always happy to contribute in any way possible to the advancement of the industry in which he earns his livelihood.


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